VAUGHN DAVIS: TLDL - Kiwi tourism app goes global and when celebrity endorsements go bad

Sunday Social 26/06/2017

Vaughn Davis - TLDL (Too Long, Didn't Listen) 26th June 2017 
"Staying off the Snap Map, Kiwi tourism app goes global and when celebrity endorsements go bad"

Kiwi app platform lets anyone tour like a local

There’s a huge difference between wandering around a city with local knowledge and without. A kiwi company has found worldwide success by helping communities build audio tour apps that give tourists just that… and now visitors can choose from hundreds of (usually free) guided tours from Jerusalem to Point Chevalier. I spoke to My Tours founder Glen Barnes last night about the company’s journey – have a listen here.

Snap Maps have users worried about privacy: here’s what to do

Snapchat at the weekend announced a new feature that allows users to see the exact location of other Snapchat users on a map display. While this is great if you just want to catch up with friends, it’s not so great if you’d rather keep your location to yourself.

To make sure Snapchat isn’t sharing your location with the world:

·         In Selfie mode, pinch the screen to bring up Snap Map

·         Click the settings icon in the top right hand corner

·         Select "ghost mode"

Show me the (insert amount of money)! NBA star’s Insta-gaffe

It’s the stuff of marketers’ nightmares. Watch company Tissot would have been pretty chuffed to have #1 NBA draft pick Markelle Fultz (go back and watch Jerry Maguire if that means nothing to you) endorse their fancy expensive watches. They even wrote a post for him to put on Instagram once he’d signed with a team… all he had to do was drop in the team and city name and wait for the cheque to turn up. The only glitch? This is what he posted (along with, admittedly, a pretty snazzy pic):

 “Excited to head to (City) and join the (team name). is helping me get started with my (team name) watch.”