Jonathan Dodd from Ipsos NZ joins Ryan Bradley to discuss the latest research from here and around the world.
This week they focus on immigration.
A total of 611 New Zealanders over the age of 18 answered questions about immigration in Ipsos’ latest Global Advisor survey.
The results show 55 percent of those who answered believe immigrants make New Zealand a more interesting place to live in 2018.
Mr Dodd says if there is a problem in New Zealand it is with Kiwis not adapting and putting into place the appropriate mechanisms to allow immigrants into the country.
They also touch on the marketing psychology of priming, refering to how people react differently to something depending on what other information is presented along with it.
Mr Dodd explains it’s all about setting a scene to make you less critical, and more accepting, of the message.
Listen to the full interview with Jonathan Dodd above.
Weekend Variety Wireless with Ryan Bradley, in for Graeme Hill, 8pm - midnight Saturdays and Sundays, on RadioLIVE and streaming live to the Rova app on Android and iPhone.