Jonathan Dodd joins Graeme Hill to talk about all things human statistics.
This week Jonathan looks at the most influential brand in NZ. Mr. Dodd talks about how to be a cutting-edge brand you need engagement, trust, leading edge, and it's nice if you have a high presence.
The top 10 influential Brands in New Zealand are :
- Air New Zealand
- The Warehouse
- Trade Me
- Pak 'n' Save
Jonathan also looks at cognitive biases, and how your mind twists reality. He also gives us the rundown on this week in New Zealand ; looking at floods, storms, and poverty.
Listen to the full audio above.
Weekend Variety Wireless with Graeme Hill, 8pm - midnight Saturdays and Sundays, streaming live on 'Rova' Channel 9 and podcasts available on iTunes or wherever you get your podcasts.