Two male Kiwis have disrupted the global nappy market with their new nappy brand, Rascal + Friends.
The brand boasts optimum comfort, quality and even style, all produced in our very own New Zealand.
Grant Taylor and Nick Mowbray told RadioLIVE's Carly Flynn that they use social media and marketing to move with the times, describing their products as cool and trendy.
Mr Taylor started the brand with help from his sister Louise - a mum with four kids.
Enlisting old friend and fellow entrepreneur Mr Mowbray, the team entered the market hoping to make nappies that last and won’t go out of style, all the while having ‘no nasties’, that is, they are good for the environment.
The company uses 'millennial marketing' to leverage its success, which the boys say that the mums "love”.
Listen to the interview with Grant Taylor and Nick Mowbray above.