Anchor milk bottles will soon be appearing on farms across New Zealand, but you won't find them in the fridge.
Fonterra has teamed up with Kiwi-owned startup Future Post to turn milk bottles and other soft plastics into fence posts for Kiwi farms.
Fonterra Brands New Zealand’s (FBNZ) Sustainability and Environment Manager, Larisa Thathiah, says the posts are an innovative new way for farmers to improve their on-farm sustainability.
“This partnership provides farmers with a more environmentally-friendly fencing option, made from the packaging of our farmers’ milk, and that’s why we’ve nicknamed them ‘Milk Posts’,” says Larisa.
It’s not enough to just recycle anymore, it’s about creating less waste full stop, or at least turning it into something useful.
"That’s why these fence posts are so exciting – they’re made from 100% recycled material, and have a life expectancy of more than 50 years.”
The Future PostTM partnership is the latest waste reduction initiative from Fonterra.
Last year, the Co-op partnered with SkyCity to turn Anchor Light Proof milk bottles into shampoo, conditioner and body lotion bottles for guests.
Managing Director of Future PostTM, Jerome Wenzlick, says it’s great to have support from Fonterra and he’s looking forward to developing other sustainable products for farmers.
“What we’re doing is repurposing waste that could have gone to landfill and turning it into a valuable product for consumers,” says Jerome.
Watch the full interview with Larisa Thathiah and Jerome Wenzlick above.