For many years, Australian farmers have dealt with devastating droughts that makes it nearly impossible to maintain their livestock.
Recently farmers have had to transport grain and fodder from other parts of the country as local supplies run out.
The impact on rural Australia's livelihood is being picked up by mainstream media, but the message is also getting out thanks to a viral music video.
Country music singer Brad Cox released the video for his single Water on the Ground last week, and it has already racked up 200,000 views on Facebook alone.
The track, written in 2014, is an emotional tribute to the families affected by the drought.
Watch the full music video below.