Fake products claiming to be manuka will be stung by a new elaborate jar designed to crackdown on manuka honey authenticity.
Midlands Apiaries, the developers of the PURITI manuka honey brand, has created packaging from more complex materials and manufacturing processes impossible to copy, making it harder for a ‘knock-off’ to be produced.
New legislation was introduced in February this year, tightening laws on the export of manuka honey.
However, the company says the same restrictions are not enforced locally.
"The fact that it wasn't carried out across New Zealand at exactly the same time is a real shame," says Adam Boot, international brand manager for Midlands Apiaries.
Testing criteria for products sold locally is lower than that of products being sent overseas, Mr Boot says.
“We want the consumer to know they have a choice they can trust every time,” he told RadioLIVE.
"The objective is to ensure that when the consumer chooses manuka, they have access to the real deal, with guaranteed testing tougher than the legislative requirements."
Watch the full interview with Adam Boot above.