Helping young Kiwis have the best chance of a healthy childhood is the leading force behind a new partnership between Cure Kids and seed supplier, Pioneer brand products.
Pioneer Head of Commercial Operations, Steve Richardson, said that the partnership with Cure Kids is a tangible way for taking an active role in improving health outcomes for New Zealand children.
"What Cure Kids has achieved in child health is inspiring. Our business is underpinned by excellence in innovation and strong family values.
"Cure Kids’ commitment to supporting the best science to make a difference to children is so well aligned with how we operate as a business."
Mr Richardson, along with Brendon Pongia, Business Development Manager for Cure Kids, joined Rural Exchange co-host Sarah Perriam to discuss the venture.
Pioneer’s core business is supplying maize hybrid technology to New Zealand farmers and grain growers.
Mr Richardson says the company plans to donate a portion of seed sales to Cure Kids, as well as run fun and engaging fundraising activities amongst their staff and customers.
The partnership started in April and plans to engage nationally with Pioneer’s staff and customers nationally over the coming year.
Seeds are a regular feature on REX thanks to the experts at Pioneer Brand Products. If you have any questions or want to find out more, call 0800 PIONEER or visit their website.
Watch the full interview above.