A report released this week by Organic Aotearoa New Zealand says consumers want more organic products.
But it is up to the producers, manufacturers and retailers to respond to this burgeoning opportunity.
Organic Aotearoa CEO Brendan Hoare told Rural Exchange that organics is the fastest growing multifood sector in the world.
This is being driven by a consumer move away from the status quo, he says.
The sector is currently at 15 percent growth year-on-year, while dairy is the fastest growing organic industry, up 45 percent to $99.5 million.
Watch the full interview with Brendan Hoare above.