Kiwis young and old love their Red Band gumboots.
In fact, they love them so much that over 100,000 pairs of Red Band gumboots are sold annually across styles catering to adults and children.
If you laid those 100,000 Red Band gumboots out end-to-end it would be almost 10 times taller than Mount Aoraki.
Skellerup Marketing Manager, Deborah Allan joins Rural Exchange to celebrate 60 years of New Zealand's most iconic footwear.
Congratulations to Caroline Jamieson - who has won her own family pack of Gumboots, thanks to Red Band!
Watch the full interview with Deborah Allen above.