Hohepa Tuahine from Punarau Media tells Wendyl Nissen about creating Pipi Mā, the world's first 100% Māori speaking dolls.
The four loveable Pipi Mā dolls are Pipi, Hura, Tītoki and Pītau Pōtiki and they are on a mission to take the Māori language and its culture to "a whole new level of cool".
Each individual doll is loaded with their own dialogue, ranging from learning numbers and colours, to more complex recordings such as songs.
The kid's need to believe the language is cool
Mr Tuahine says the concept for the dolls grew out of necessity, after his family made the decision to have Te Reo be the primary language in their home, saying they quickly found a lack of products to support children in learning Te Reo.
Pipi Mā were the winners of the People's Choice award at the NZ Innovation Awards 2017, proudly supported by RadioLIVE.
Hōhepa graduated at the University of Waikato with a Master of Arts Degree majoring in te reo Māori and is currently completing his PhD specialising in Māori Astronomy.
Head to www.pipima.co.nz to check the dolls out for yourself.