With the communication tools available today, consumers are able to make buying decisions based on how food producers show responsible and sustainable farming practices.
The Good Farming Practice Action Plan for Water Quality was launched this week on World Environment Day, which is a joint initiative between all the industry groups.
CEO for Horticulture NZ, Mike Chapman joins the Rural Exchange team to discuss how New Zealand fruit and vegetable growers tell the story of their good grower practices.
Mr Chapman touches on the best ways to improve nutrient management and protect waterways, as well as the recent food study done by MPI.
Watch the full interview with Mike Chapman above.