This season has been a good for red meat producers.
Beef prices continue to hold up while there's been a lift in both lamb and deer meat prices too.
Alliance Group chairman Murray Taggart joined Rural Exchange to discuss what this all means to the meat processing companies.
This week a fresh blueprint and a new brand has been unveiled by Beef + Lamb New Zealand, designed to capture more value for New Zealand’s sheepmeat and beef overseas.
The Red Meat Story and Taste Pure Nature origin brand will be used as a global brand platform to underpin exporters’ marketing programmes and enhance the positioning of New Zealand red meat.
Watch the full interview with Murray Taggart above.