Meat industry head talks high prices, new global brand

Rural Exchange 06/05/2018

This season has been a good for red meat producers. 

Beef prices continue to hold up while there's been a lift in both lamb and deer meat prices too.

Alliance Group chairman Murray Taggart joined Rural Exchange to discuss what this all means to the meat processing companies.

This week a fresh blueprint and a new brand has been unveiled by Beef + Lamb New Zealand, designed to capture more value for New Zealand’s sheepmeat and beef overseas.

The Red Meat Story and Taste Pure Nature origin brand will be used as a global brand platform to underpin exporters’ marketing programmes and enhance the positioning of New Zealand red meat.

Watch the full interview with Murray Taggart above.

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