Huge market for black wool with natural fibres in demand

Rural Exchange 12/05/2018

Rural Exchange's Character of the Country can be young or old and come from far and wide.

This week’s character is Will Gibson, a passionate 24-year-old who is pushing the boat out to challenge the industry’s idea of adding value through non-traditional breeds.

The young farmer discusses his focus on breeding coloured sheep, particularly as fashion designers such as Stella McCartney want to produce natural, ethical wool fashion sans dye.

Watch the full interview with Will Gibson above.

Rural Exchange with Hamish McKay, Sarah Perriam and Richard Loe, 5-7am Saturday and Sunday on RadioLIVE with Carter’s Tyre Service. Click here for all the ways to watch and listen.