This week the chief executive for Beef+Lamb New Zealand, Rod Slater tried to drive down Auckland's Queen Street with a 6-metre tall lamb chop.
Unfortunately, the authorities shut it down, but the lamb chop did manage to make its way around the rest of the country.
This was all to celebrate National Lamb Day, the day the first ship to successfully transport a full cargo of refrigerated meat from New Zealand arrived in England.
Mr Slater opened up about some of the other initiatives going on around the country, including Invite a Townie to Dinner, and how these campaigns can foster a better understanding of New Zealand farming.
As for the giant lamb chop, Mr Slater says it will likely end up with a permanent spot at Totara State in Oamaru.
Watch the full interview with Rod Slater above.