ASB Perspective 2025

Rural Exchange 17/03/2018

​​Six female industry leaders working in different roles across the industry from research and development, farming, marketing, disruptive business models and global growth, and brings them together to talk about the future of food producing in NZ.

But what guarantees a product’s success both here and overseas? Is it the product, its production, the story, understanding who the consumers are and how the product works for them, the marketing techniques, or market strategies?

This Thursday ASB held its ASB Perspective 2025 and Rural Exchange spoke to the chair of the panel Julia Jones.

Watch the full interview with Julia Jones above.

Rural Exchange with Hamish McKay, Sarah Perriam and Richard Loe, 5-7am Saturday and Sunday on RadioLIVE with Carter’s Tyre Service. Click here for all the ways to watch and listen.