Scotland is the first country in the world to set a minimum price for alcohol.
From today, cheap alcohol will have a minimum price set in a bid to counter Scotland's increasing problem with booze.
Last year, the UK’s highest court rejected an appeal from Scotch Whisky manufacturers which was the last hurdle to introducing minimum pricing.
Supreme Court justices unanimously dismissed the appeal brought by the Scotch Whisky Association and other drinks manufacturers, who argued that the policy was “disproportionate” and illegal under European law.
One of the biggest proponents of the move was academic maxillofacial surgeon Dr Christine Goodall from the University of Glasgow, who says the fall out from Scotland’s drinking culture can be seen everywhere.
She told Mark Sainsbury on RadioLIVE’s Morning Talk that Scotland has a “difficult relationship” with alcohol.
Often times people can't stop drinking once they start.
“We also have quite a number of people who experience serious harm from alcohol that might be in the form of liver disease, but it can also be the things I would see - injuries resulting from violence.”
Dr Goodall says the move is one way to encourage the public to be more aware of the harm alcohol can cause.
“People need to enjoy [alcohol] in moderation and we need to try to help and support people who struggle with that.”
Listen to the full interview with Dr Christine Goodall above.