Ed-mania set to add $34m to Dunedin economy

Long Lunch 29/03/2018
Ed Sheeran. Photo: Getty.

Ed Sheeran has touched down in Dunedin after a string of successful shows in Auckland.

The ‘Perfect’ hitmaker is currently on a record-breaking six date Divide tour of the country, which includes three concerts at Auckland’s Mt Smart Stadium before he takes the stage for another three shows at Dunedin’s Forsyth Barr Stadium.

Dunedin mayor Dave Cull joins Wendyl Nissen on The Long Lunch to take a look at the city’s love affair with the British pop star.

He says its important Dunedin showcases itself as a great host city.

“And giving all those people, and our own people, a really great time,” he said.

Mr Cull told RadioLIVE he knew it was a big deal when Sheeran’s promoters announced a third show for the city.

I think we all started to realise wow, this is huge!

“Not only was it a great opportunity for the city but it was a great challenge,” he added. “We need to host them well, to make sure everyone is kept safe.”

It’s reported the British pop star’s visit is likely to add $34 million to the local economy.

Listen to the full interview with Dave Cull above.

The Long Lunch with Wendyl Nissen, 12pm - 3pm on RadioLIVE and streaming live to the rova app on Android and iPhone.