Eating NZ Red Meat an experience research shows


Beef + Lamb NZ have invested a lot of time & resource this year in the Market Development space.

This focuses on building a strong & resilient brand strategy to position New Zealand red meat in a favorable position against the impact alternative proteins may have on the red meat sector.

Nick Beeby & Lee-Ann Marsh from Beef + Lamb NZ join the Rural Exchange team in studio to hear about their findings from their early research findings they have presented to the board and scenario planning and have industry engagement to discuss initiatives the sector, before kicking the plan into gear in the New Year.