Are 'meatless meats' threatening NZ's farming industry?
Synthetic proteins are on the rise, often designed and created a way to enjoy the taste and texture of meat without the environmental or psychological impact of regular farming.
It's an issue close to the heart of many farmers and the growing popularity of 'meatless meat' could threaten New Zealand's industry as providers of grass-fed, natural-raised red meat.
The Future of Food and Fibre is a segment where Sarah speaks to the best in the industry to get insight into behaviours of the consumer, and this week she talked to University of Auckland's Dr Michael Lee.
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