David Leach - head of sparks data insight company "Qrious"- joins Vaughn this week to dicuss what exactly 'big data' is and how everything from phone calls to weather has now become digital.
Phone companies used to only know when you made a call- now, they can locate where exactly you were and can predict who you might be making regular calls to.
David explains there is no shortage of data now- across web, smart phones and devices.
Why is weather now connected to the internet...?
Listen above to find out more.