Fresh apple variety set to 'dazzle' the world

Rural Exchange 02/06/2018

US apple growers will be among the first in the world to get a dazzling taste of New Zealand’s most popular new apple variety.

The USA is the first country outside of New Zealand to be licensed to grow and sell the exciting new Dazzle apple, which was launched a year ago by Fruitcraft. 

Fruitcraft Manager Steve Potbury says Chelan Fruit and Gebbers Farm have been granted the rights for production in the US and marketing rights for the fruit that they grow.

“They will be marketing their fruit through their jointly owned company Chelan Fresh, one of the world’s largest apple sellers,” he says.

Watch the full interview with Steve Potbury above.

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