Prices up, resurgence for deer industry
Sales of deer sire stags have spiked this summer with some stud farms reporting average prices up to 50 percent above last year.
The buoyant prices are seen as a sign of confidence in the industry and the fact farmers are rebuilding their herds after a decline that began in 2005.
Dan Coup, chief executive of Deer Industry NZ joined Rural Exchange to explain why we're seeing a boom in the deer sector.
He says the industry has "turned a corner" in the last year.
The confidence levels amongst deer farmers are better than they have been for some time.
"The velvet side of the business has been pretty profitable for a number of years now.
"In venison, the last couple of seasons we've seen prices that have been pretty good for people, alongside some really hard one gains, and on-farm productivity for venison production," he said.
"People have a bit of money in their pocket and I think that's what comes through with those sire sales."
Listen to the full interview with Dan Coup above.