Marcus Lush Blog

Wellington Blown Away wins Wellington sign poll

Wellington Blown Away

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By Brian Morris

The best test of any symbolic sign is this. You see it. But do you "GET IT"? If the message doesn't convey its idea without a lengthy explanation, it's a bad sign/symbol. The Welling-t- o- n looks like a bit of poor workmanship. Strange to spend money to make it look broken before it starts. Will someone flying into WGN from Europe who doesn't know Wellington is supposed to be a windy place 'GET IT'? No. Someone has to EXPLAIN it to them. Bad sign. "Y'see this city has a wind problem and..." "But today is lovely calm day, no?" "Ahh-yes, but y'see ..." Forget it. Besides, it's negative. Not positively Wellington. Hollywood. Bollywood. Wellywood. "Wellywood. You make films here, yes?" "We certainly do. Lord Of The Rings." "I liked that film." "King Kong." "That was made HERE? In Vellington?" NOW do you see the value in an idea ordinary people can UNDERSTAND - without someone standing by to explain it to them.

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By Brian Morris

The best test of any symbolic sign is this. You see it. But do you "GET IT"? If the message doesn't convey its idea without a lengthy explanation, it's a bad sign/symbol. The Welling-t- o- n looks like a bit of poor workmanship. Strange to spend money to make it look broken before it starts. Will someone flying into WGN from Europe who doesn't know Wellington is supposed to be a windy place 'GET IT'? No. Someone has to EXPLAIN it to them. Bad sign. "Y'see this city has a wind problem and..." "But today is lovely calm day, no?" "Ahh-yes, but y'see ..." Forget it. Besides, it's negative. Not positively Wellington. Hollywood. Bollywood. Wellywood. "Wellywood. You make films here, yes?" "We certainly do. Lord Of The Rings." "I liked that film." "King Kong." "That was made HERE? In Vellington?" NOW do you see the value in an idea ordinary people can UNDERSTAND - without someone standing by to explain it to them.

(0)   (0)

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