Thu, 12 Apr 2012
TV drama channel stages dramatic launch in quiet town - Video
A TV station in Belgium staged a dramatic launch in a quiet Flemish town by placing a big red button in its main square and waiting for it to be pushed.
The sign by the button read "Push to add drama" and invited members of the public to give it a press.
Watch what happens when the button is finally pressed and check out the reactions of the locals.
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