Scott Bradley, CEO, VMob - Audio

Auckland based technology company VMob is the latest to challenge conventional marketing strategy by utilizing mobile phones to deliver tailored rewards to customers. Since launching its first platform in 2010, VMob has now emerged as the leading location-based marketing provider in the Asia-Pacific market and has since partnered with over 100 retailers. The company has developed leading-edge technology that allows consumers to receive personalized and timely communications on the move, while the Discovery Dashboard function allows retail partners to track campaigns and glean insights in real-time. In this interview Scott Bradley explains more about the company's business model and its potential for significant growth in the future.