Nek Minute steak

By Duncan Wilson

"You have got to be kidding!" was my reaction upon opening this in an email attachment.

"Beef Nek Minute steak" reads the New World steak packet.

100% and solely Kiwi is the term "Nek Minute", the phrase shooting through the Google light barrier last year after Levi Hawken's "nek minute" gag sky-rocketed on internet machines around the country.

Now it's 2012 and the meme lives on, thanks to some wily meat packager someplace. It's hardly surprising, either, as one RadioLIVE insider remarked "Butchers are some of the funniest people alive."

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