The fizz is killing us, and it’s time we put the spotlight on sugar and the supermarkets. So I’ve been out and about.
An Auckland Countdown store was selling these two products this morning for just $1 a bottle. It’s 1.5 litres of flavoured Fanta – it’s killer fizz and the flavours are grape and blueberry.
What’s worse is that it’s positioned in the aisle to target kids and their parents as they walk past – just so they don’t miss it. It’s just flavoured sugar and it’s making us all fat.
Yes, I know it’s called a "loss-leader" to get people in the store, but I’ve got a real problem with this marketing and this practice.
Sugar is evil. It’s killing us and there’s plenty of evidence around to prove it.
I looked around the store and I could find nothing as cheap as this. There was a 1 litre Homebrand soda water for 97c – which is rounded up to $1 anyway. Milk, water, orange juice, coke – it was all more expensive than this killer sugar fizz I saw today.
Then a PAK'nSAVE store in South Auckland at lunctime was selling 2 x 2.25 litre Cokes for $5.
It’s little wonder we’re getting fat and unhealthy.
And this South Auckland dairy was selling these energy drinks at cut-price rates:
Health Ministry statistics show around one in three kids are obese and two in three adults are obese. It’s an epidemic. So is diabetes.
Health Ministry statistics show 50 more people are diagnosed with diabetes every day; more than 200,000 Kiwis now have diabetes.
Alarming new obesity stats are due out later in the week, but what are we doing about this killer fizz? Nothing right now. Nothing at all.
It might be "PC gone mad" or nanny state to talk about regulations on sugar, but we need to do something. These massive supermarket chains have so much buying power and they are targeting us; the weak, vulnerable and poor are even more at risk.
It’s well past time we did something. Sugar is the new tobacco and doing nothing is no longer an option.
I call this stuff killer fizz, because it’s making us fat, it’s costing our country and it’s costing us our lives.
Tune in to RadioLIVE Drive with Duncan Garner, between 3 - 6pm, for more on this story.