Calvin Smith, CEO at K9 Natural details a NZ based high end pet food company success story - Audio

K9 Natural is a revolutionary, New Zealand made, 100% raw, frozen or freeze dried dog food which combines the natural goodness of fresh whole foods while also providing the necessary nutritional needs for canines. Based in Christchurch, the company has been quietly reshaping the approach to pet food where quality is paramount for dog owners who want nothing but the best for their canine companions. While NZ has gained international recognition for the quality of its food production designed for human consumption, the same quality issues also apply for food designed to be consumed by dogs. K9 Natural was selected as one of the winning companies at last years University of Auckland Business School Entrepreneurs Challenge. In this interview, Calvin Smith explains why supplying just 1% of the international pet food market would make the company extremely profitable.