Wed, 22 Aug 2012

British-American Tobacco launches offensive against plain packaging cigarettes

Andrew Patterson speaks to British-American Tobacco General Manager Steve Rush about the company's plans to lobby the government against plans to enforce plain-packaging of cigarettes. Health Minister Tony Ryall says the campaign will fall on deaf ears. Rush says the regulations have the ability to impact New Zealand's trade and sets a "disturbing precedent" for other industries. "We believe it will foster the illicit trade, the black market cigarettes, and that will undermine the health agenda that the government is trying to achieve," he said.

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